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SEMINAR AND TRAINING
TO: ALL MEMBERS OF MANUFACTURERS ASSOCIATION OF NIGERIA
Dear Sir/Madam,
INVITATION TO PARTICIPATE IN MAN/IFC PRIVATE ENTERPRISE PARTNERSHIP FOR AFRICA TRAINING WORKSHOP ON ESSENTIALS OF STRATEGIC MARKETING MANAGEMENT(August 30- 31 2007).
The prevailing economic environment in Nigeria is making it increasingly difficult for manufacturers to market their products especially against the backdrop of liberalized import policy actively promoted by the World Trade Organization (WTO), the recently introduced ECOWAS Common External Tariff (CET) and the ECOWAS-EU Economic Partnership Agreement under consideration. These developments have compounded Nigeria's market environment earlier characterized by consistent decline in consumer spending and rising build - up of inventory because of low sales. The challenge thrown up by these developments is that ability to push manufactured products in the market place has become a major strategic asset for many companies.
In appreciation of the critical role of marketing to corporate survival, the Manufacturers Association of Nigeria in cooperation with the International Finance Corporation-PEP Africa has put together a team of experts to facilitate a two-day workshop on ESSENTIALS OF STRATEGIC MARKETING MANAGEMENT from August 30- 31, 2007, at Industrial Training Fund (ITF), Km 12/13, Abakaliki Expressway, Emene Industrial Layout, Enugu State.
THE MANUFACTURERS ASSOCIATION OF NIGERIA (MAN), is the umbrella body and the voice of manufacturers in Nigeria. The membership of MAN is over 2000 companies engaged in 74 different sub-sectors of the manufacturing industry in Nigeria. MAN is the foremost manufacturing industry-specific capacity building membership Association offering cutting-edge training courses in Nigeria.
THE INTERNATIONAL FINANCE CORPORATION (IFC), a member of the World Bank Group, is an international organization whose mission is to promote sustainable private sector investment in developing countries, helping to reduce poverty and improve people's lives. IFC supports private sector development both by investing and by providing advisory services that build businesses. The IFC Private Enterprise Partnership for Africa (IFC PEP Africa), a donor funded facility, was established in 2005 to stimulate private sector growth. IFC PEP Africa establishes partnership with donors, governments and the private sector to design and deliver technical assistance programs and advisory services that:
- Improve the investment climate
- Mobilize private sector investment
- Enhance the competitiveness of small-and medium-sized businesses.
SME Entrepreneurship Development Initiative ("SME EDI"), a program of IFC PEP AFRICA delivers capacity building products and services to Small and Medium Enterprises ("SME"s), namely:
- Assistance to enable SMEs to access finance from Financial Institutions.
- Enterprise Support Service that address weaknesses in enterprises in such areas as Organization, Management and Operations systems design and improvement.
- Skills Development products that build the capacity of entrepreneurs and enterprises through training programmes.
General Objectives:
To equip participants with modern marketing knowledge, skills and orientation to enable them manage their marketing efforts efficiently and effectively.
Specific Objectives:
At the end of the course, participants will be able to:
- Analyze developments in the marketing environment and assess their direction and impact on their organization in terms of opportunities to be harnessed and problems to be addressed.
- Understand the nature of consumer behavior and its relevance to effective marketing.
- Conduct in-depth market analysis, segmentation and selection of viable target markets and adopt appropriate product- market positioning strategies.
- Determine and collect relevant marketing information input requirements for planning, implementing and controlling marketing activities
- There will also be opportunity for participants to interact and cultivate viable linkages among peers in the industry.
COURSE CONTENT
- Marketing Functions and Roles
- Marketing Planning and control process
- Marketing Concept
- Understanding and satisfying the Customer
- Marketing - mix Planning
- Role of marketing information
- Analyzing the Marketing Environment
- Marketing of services
- Researching and selecting target market
- International/Export marketing management
- Estimating current and future market sizes
- E- Commerce
WHO SHOULD ATTEND
Key employees responsible for marketing functions across the entire marketing chain.
TRAINING METHODOLOGY:
The course will seek to achieve its objectives through the use of a blend of experiential and participative training methods and techniques.
Date: August 30 - 31, 2007
Time: 9.00am - 5.00pm
Venue: Industrial Training Fund (ITF),
Km 12/13, Abakaliki Expressway,
Emene Industrial Layout, Enugu State
COURSE FEE:
The course fee of N=15,000 per participant, is subsidized by IFC as support to capacity building for SMEs. The amount is payable by cheque to the following account name: "Manufacturers Association of Nigeria"
The course fee covers tuition, course material, certificate, folder, tea/coffee, lunch and group photograph.
Kindly confirm your participation by completing the attached Nomination Form and return along with the payment to: The Director-General, Manufacturers Association of Nigeria MAN), 77, Obafemi Awolowo Way, Ikeja, Lagos on or beforeAugust 16, 2007..
For enquires call:
MAN, c/o Ego: 08023011380, 01- 4974245, 4974241 Fax: 4974247
E-mail: caroego@yahoo.co.uk
IFC PEP Africa, c/o Lydia: 08036440124, 01-2626455-64 Fax: 2626465-66.
E-mail: waribo@ifc.org
E-mail: man@manufacturersnigeria.org
We look forward to your participation.
Yours faithfully
Jide A. Mike
Director-General
Please, click here to fill form
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